We are a licensing agency, specialising in brand extensions for sports and fitness brands. We have over 25 years’ licensing experience within the sporting goods industry building global licensing programmes for leading sports brands.
Vision.
Our vision is to build the most trusted licensing agency to the owners of sports and fitness brands, with a specific focus on delivering licensed brand extension programmes.
Mission.
Our mission is to focus on a select portfolio of brands and to ensure that brand extensions are credible, that the network of licensees appointed is cohesive and that the licensing programme maintains brand consistency.
We work in close collaboration with brand owners and their relevant internal teams to develop licensing programmes that fit with our clients’ core activity and associated strategic goals.
By conducting extensive category and territory market research, in conjunction with robust processes for validating prospective licensees, we ensure that licensing partners are best in class.